[1][2] In the mid-1950s, Eula started working with Eugenia Sheppard, illustrating her syndicated column Inside Fashion in the New York Herald Tribune.

[1][2] In this occupation he notably covered Yves Saint Laurent's first (1958) and last (2002) collections, and was a house artist for several other designers, including Coco Chanel, Hubert de Givenchy, Gianni Versace, Christian Dior and Karl Lagerfeld.

[5][6] He also had close personal and professional relationships with leading figures of other artistic fields, designing a suit for jazz musician Miles Davis, in addition to the stick-like figures on the cover of his 1960 album Sketches of Spain,[7] concert posters for The Supremes (Lincoln Center, New York, 1965) and Liza Minnelli's Liza with a "Z" (1972).

[1][2][3][8] Being friends with photographer Milton Greene since the 1940s, he shared a flat with him in New York City and worked with him for Life magazine, upon his return from Europe.

[2] In the early 70s Joe Eula was a freelance creative art director consultant to Halston Ltd., American Vogue, Interview magazine, and numerous publications.

He famously remedied the situation by adding a white paper strip and sketching the Eiffel Tower with black stove paint and a broom.

[1] In 2008 Joe Eula was highlighted as an iconic illustrator in the Line of Fashion Design exhibition at the Leslie Lohman Art Foundation, NY.