Eugenio López Rodea (28 June 1934 – 20 May 2022) was a business executive and the founder of Mexican beverage company Jumex.
Born in Mexico City, Mexico, his father, Vicente López Resines, was the founder of La Costeña, one of the largest producers of preserves worldwide.
Three months after the founding of Frugo, the company began producing a 150-milliliter can that contained peaches with 20 employees.
In 1964 he began a process to register the 'Jumex' trademark with the slogan 'the blue can' and to change the previous packaging.
[3] Their only son, Museo Jumex founder Eugenio López Alonso is the current president of the Jumex Foundation and has stood out for being one of the most important patrons of art of the 21st century.