The contents included humorous comic strips such as Al Capp (who also served as mascotte of the magazine), Bringing Up Father, Alley Oop, Tumbleweeds, Miss Peach, The Perishers, Hugh Morren's Tommy Wack, and he comic strips of Don Martin; crime and adventure series published by the magazine included Kerry Drake, Joe Palooka, James Bond, Modesty Blaise, Spirit, Red Barry, Burne Hogarth's Drago.

In the first years Italian production was only represented by Maxmagnus and by occasional short stories.

[1][2] Starting from the 1970s the Italian contents gradually grew, and included Bonvi's Sturmtruppen and Cronache del Dopobomba, Silver's Lupo Alberto, Pino Zac's Kirie e Leison and L'Orlando Furioso, Secchi's and Paolo Piffarerio's Fouche, Sergio Barletta's Mr.

Between 1977 and 1978, the brief direction of Maria Grazia Perini tried to expand the political and social commitments of the magazine, but the lack of response in terms of sales led to Secchi returning as a director and to the magazine returning to focus almost entirely on comics.

In July 1983, direction passed to Alfredo Castelli and Silver, who tried to innovate the magazine introducing new columns and new series.