Under the EFP flag, the members team up on initiatives to promote the diversity and the spirit of European cinema and talent at key international film festivals and markets.

EFP has developed innovative programmes and initiatives such as the well-known programmes European Shooting Stars, introducing young talented actors to the press, industry and public at the Berlin International Film Festival, and Producers on the Move, a networking event at the Cannes Film Festival to promote and link up aspiring young producers.

Umbrellas to establish a joint European presence and visibility in key international markets outside of Europe, and it also backs marketing campaigns for European films to countries outside of Europe via Film Sales Support.

The concept of a network was taken up and further developed by the initial ten members of the European Film Promotion association when it was founded in 1997.

[6] EFP is financially supported by the Creative Europe – MEDIA Programme of the European Union and by its member organisations.