The union works in the areas of vegetarianism, nutrition, health, consumer protection, climate and environment, and food labelling.

[9] They have argued that the vegan label on a product should have a clear and standard meaning.

They have put forth two main requirements: Despite the organisation's efforts, the European Commission initially refused to enact any changes.

The EVU has continued to lobby state governments, especially in Germany because the country experienced more widespread support for the labelling legislation.

As a result, "consumer protection ministers of German Länder unanimously agreed on a proposal for a wording of the definition of the terms "vegan" and "vegetarian" for food labelling and put it into effect for the food control authorities within their jurisdictions, making it de facto binding.