[1] Cohen was the spokesman to international media for Israeli Prime Minister Benjamin Netanyahu from July 2019 to March 2020.
[1] Several weeks before the announcement, Netanyahu saw Cohen being interviewed on the Israeli news channel i24 about Amir Ohana becoming the first gay Israeli cabinet minister and was impressed with Cohen's ability to present the Likud worldview.
[7] In 2018, Cohen said the Netanyahu government's failure to include same-sex couples in a new surrogacy law was "shameful" and said that the bill should not have been passed.
[8] Cohen said he believes gay people should support whichever party fits their political ideology regardless of their sexual orientation.
Cohen has won several Israeli and international tournaments, and was the first player to represent Israel in the World Championships (1991), which he has done several times since.