The company is a wholly owned subsidiary of Europe's largest ticket retailer, CTS Eventim AG & Co.

[4] In the summer of 2013, Eventim UK announced it was to become the name sponsor of the Hammersmith Apollo in partnership with co-owners AEG Live.

This included Manchester Apollo, Motorpoint Arena Cardiff and Southampton Guildhall, all of which spent late 2009 and January 2010 testing the CTS equipment at Live Nation venues.

[7] The merger was said to be breaching various terms of the CTS Eventim and Live Nation partnership contract, which had been in place since 2007.

[4] AEG Live and CTS Eventim entered into a deal in June 2012 to buy the Hammersmith Apollo from the HMV Group.

[12] Following the acquisition of the Apollo from the HMV Group, Stage C Limited managed a £5 million renovation of the Grade II* Listed building.

The renovations began in the summer of 2013 and the venue reopened as the Eventim Apollo on 7 September with a concert from US popstar Selena Gomez.

[5][13] Since the rebranding of the venue Kate Bush announced a run of 22 live dates, her first in over 30 years, which sold out in just 15 minutes.