[2] Ever Bilena started out as a local wholesaler of Taiwan-made nail polish in the Philippines in 1983.

It failed to get its nail polish product approved for department store consignment due to unproven reputation of the brand at the time and distributed its products to vendors in Divisoria, Hortaleza, and other smaller retailers.

Its products were eventually made available in major department stores in the Philippines, and Ever Bilena expanded operations in other parts of the country including Visayas and Mindanao.

In early 2008, it established direct selling operations in Hong Kong, Macau, and Singapore.

[6] Ever Bilena is the official sponsor of the Binibining Pilipinas, Miss Philippines Earth, and Miss Earth pageants.It is also the owner of a team in the Philippine Basketball Association, which currently plays as the Blackwater Bossing.