Evernew (company)

Evernew Inc. (エバニュー, Ebanyū) is a Japanese manufacturer of outdoor and sports equipment.

[2] Evernew was founded in 1924 under the name Masu-Shin shōten (増新商店) by Iwai Shinzō (岩井 新蔵), who split the company from his earlier operations at the toy manufacturer Masuda-ya (増田屋).

[3] The Evernew brand name was established in 1933, with the company's first mess tin and lantern released in 1940.

[3] In the 1990s, Evernew collaborated with metalworkers in Niigata Prefecture to develop advanced fabrication techniques for titanium.

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