Snow Peak, Inc. (スノーピーク, Sunōpīku) is a Japanese manufacturer of high-end camping and hiking equipment.

The company's name has been rendered in kango form as Seppō (雪峰), and fans have abbreviated it as Snopy (スノピ, Sunopi).

[3][4] The company's first foray into outdoor equipment were experimental models of crampons and pitons made of inox steel and titanium.

The "Snow Peak" brand name was established in 1963, the peak in question being Mount Tanigawa, a popular destination for Japanese mountaineers.

[3] Snow Peak sells isobutane fuel under the Giga Power (ギガパワー) brand.