Every Second Counts (video parodies)

Every Second Counts is an Internet meme in which comedians outside of the United States were challenged to produce parody videos of U.S. President Donald Trump's 2017 inaugural address that "From this day forward, it's gonna be only America first!

[1] On 2 February during Neo Magazin Royale, Jan Böhmermann questioned the Dutch's role as second to America, broadcasting a rival video that claimed 'Germany second' whilst making fun of the Netherlands and Germany itself as well.

Then, he encouraged other satirical talkshow producers in all European countries to make similar videos parodying Trump, themselves and questioning the Netherlands' second place behind America.

[1][7] Production teams in at least eleven other countries committed to making their own parody videos, and by 3 February, versions for Belgium (by De Ideale Wereld), Switzerland (by Deville Late Night), Denmark (by Natholdet), Portugal (by 5 Para A Meia-Noite) and Lithuania (by Laikykitės ten) had been released; these would all be gathered on the website everysecondcounts.eu.

[9] Though widely varying in contents specific to each country's presentation, and the way in which they criticise and/or ridicule President Trump and his ideas and actions, the videos often share common elements.