Every time you masturbate... God kills a kitten

"Every time you masturbate... God kills a kitten" is the caption of an image created by Chris Darden on the Fark website in 2002 that quickly became an internet meme.

[3] The phrase later appeared in the form that brought it viral fame: as a caption of an image created by a member of the Fark website in 2002, which features a kitten being chased by two Domo mascots.

"[5] A 2006 article from ICv2 stated, "Domo is probably best known outside Japan for his unauthorized appearance in a faux public service announcement that intones 'Every time you masturbate...God kills a kitten.'

"[6] In 2003, actor Dudley Sutton produced a one-man comic show, Killing Kittens, at the Edinburgh Festival Fringe, based on the Internet phrase.

[10] Later, in 2014, The Guardian reported about Emma Sayle, the founder of Killing Kittens, detailing it as a company which organizes sex parties for young models and actors.