Another form of viral email offers life-saving advice, such as Triangle of Life, which is passed around by well-meaning people even though agencies, governments and scientists have issued statements warning of its dangers.
Most of the emails that were passed along involved humor, although other factors - such as the presence of naked pictures and warnings about crime - were identified as being significant.
"[3] In viral marketing, the aim is to spread awareness about a product offering, service or concept using word-of-mouth behaviors.
The emails were then redistributed by recipients, ultimately resulting in many of their branches almost running out of stock when the vouchers were honored by the company.
While at the time the Thresher Group denied that they were attempting to run a viral email-based marketing campaign, the company repeated the exercise the following year.