Started in March 2012 by photographer Peter DiCampo and writer Austin Merrill, Everyday Africa has developed a large following through social media.
[3] Peter Dicampo[4] and Austin Merrill started Everyday Africa[5][6] initially on Tumblr[7] when they both were on assignment for Peace Corps in Ivory Coast.
What began as an Instagram[8] account in 2012, is now a global movement bringing a greater awareness of what ordinary life looks like in Africa, a continent of 54 diverse countries.
In 2014, Instagram noticed the growth[12] of everyday accounts and invited the curators to exhibit at Photoville in New York City.
Students then take their own local “everyday”, photos with smartphones or other simple cameras, telling their neighbourhood stories while learning and eventually showcasing valuable visual and cultural literacy skills.