In the 2008 season, Novikov contested a full six-event Production World Rally Championship programme as the series' youngest driver.

With Sébastien Ogier and Conrad Rautenbach as his teammates, he will drive the Citroën C4 WRC in at least eight of the twelve rallies.

[6] He competed in eight of the thirteen rallies, scoring twelve points over the course of the season to finish the year seventeenth overall.

He was promoted to second place when Citroën driver Mikko Hirvonen was excluded from the results.

For the 2013 season, Novikov joined the Qatar M-Sport WRT alongside Mads Østberg.