[4] EX.CO was founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys.

In Sept the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.

[9] In January 2024, EX․CO was chosen as the preferred video platform by the Local Media Consortium (LMC), a group focused on providing strategic partnerships for approximately 5,000 local media outlets including Bonneville International and WRAL.

[12] In 2023, EX․CO announced new AI-driven content recommendations and premium video libraries for publishers that aim to identify the most contextually relevant video for each article and the highest-yielding feed for a page on a publisher's site.

[13] In 2024, EX․CO launched a vertical video player for publishers' mobile and desktop websites to help monetize content.