Users could then form or join communities based on these experiences and/or interests, and interact with other members who shared them.
The nodes of the network were "life experiences", such as starting a new job, battling depression or surviving a divorce.
The site emphasized anonymity to promote more authentic conversations that would otherwise be quelled by fear of recognition or embarrassment.
[4] Armen Berjikly was founder and CEO of the community, with executive leadership including Neil Sheth as CTO, and Erik Darby as SVP.
As This is MS grew, Berjikly identified that the key benefit to patients was not the editorialized content, but the relationships that formed between people who understood each other through the shared experience of having multiple sclerosis.