The company's plan was to use BiCMOS technology to produce very fast processors for the Apple Computer market.

This lower frequency along with small level-one caches, produced systems which had good but not stellar performance.

This allowed Motorola (Apple's traditional processor vendor), to convince the computer maker that Motorola's future roadmap would produce processors with similar performance, hence making it less attractive for Apple to rely on the small startup company for critical technology.

In order to diversify into other markets, a second design team was started under Paul Nixon in Austin, TX to build a BiCMOS Intel x86 processor.

Due to Apple's decision to close off the Macintosh clone market, Exponential ran out of possible customers for their chips.