Expressive Processing: Digital Fictions, Computer Games, and Software Studies is a digital media textbook authored by Noah Wardrip-Fruin and published through the MIT Press.
Throughout the book Wardrip-Fruin takes a look into "expressive processing" elements that partake in digital media.
[1] Wardrip-Fruin attempts to explain expressive processing through the ELIZA effect, The Tale-Spin Effect, The SimCity Effect, and many other elements of interactive digital media.
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