In radio, they are often used during sports broadcasts to ease the transition from play by play to commercial break and back to live action, as well as notify local stations that they should insert their station identification and/or commercials, many times using obscure musical selections of the board operator's choosing.
can be found on Cartoon Network's late night programming block, Adult Swim, whose extensive usage of bumpers has even spawned its own website.
[1] Another example of commercial bumpers in radio would be their use in syndicated programming; for instance, the radio countdown programs American Top 40 and American Country Countdown feature a series of pre-recorded jingles and other outcues to transition to and from commercial breaks.
During the late 1970s and early 1980s, in accordance with then-current regulations set by the Federal Communications Commission that required a distinction between programs and commercials, most children's programming bumpers would include the phrase "We'll be [right] back after these messages" (or variations of it), except for the bump before the final commercial break, which would usually say, "And now, these messages" (or variations of this phrase).
Bumpers also had a technical reason for existence: Early videotape machines took several seconds to start playing video in proper synchronization with the program source.
In the event of a glitch, the bumper was neither commercial nor programming content, and money would not be lost by the network or broadcaster.
[citation needed] In the United Kingdom, a break-bumper is a brief appearance of a logo before and after advertising breaks, usually that of the television channel being watched.
Break-bumpers can also be either animated or static information bars that appear for a few seconds, with program title and the logo of the television channel being watched.
In many television series, eyecatches are contemporaneous into the climax of a story, leading onto speculation during the commercial break.
However, as the years passed on until the late 2000s, this changed to feature a message that the programme will return after the break ends, which is now more commonly seen on RTM's TV1 and TV2 and Media Prima's NTV7, 8TV and TV9.
Bumpers based on the subscription information sequence seen at the end of Astro Box Office promotional trailers from 2003 to 2006, appear in-between commercials and immediately before the program break ends, but not at the beginning of the block of replaced commercials.
It lasts for 5 seconds unlike with the break bumper used by the main ABS-CBN terrestrial network which only lasts for 2 seconds, and may be used after the title card that shows when the program pauses like with the 2014 break bumper of ABS-CBN main terrestrial network from late 2014 to May 5, 2020.
Its ABS-CBN logo portion may also be seen on some other ABS-CBN-owned TV channels and channels that broadcast ABS-CBN shows, such as on TeleRadyo (i.e. between TV Patrol title card and commercial breaks) and A2Z (between the title card of a show and "You're Watching" bumper).
Like with the break bumpers of the main ABS-CBN terrestrial network from March 1, 1987, to May 5, 2020, and Kapamilya Channel, they do not have a music or sound at all.
Break bumpers of foreign television series and some drama series on TV5 and A2Z that also air on Kapamilya Channel (i.e. Count Your Lucky Stars, FPJ: Da King, and Init sa Magdamag) does not have the ABS-CBN Entertainment logo above the show's logo.
One of the examples are TVP's ones: First one was used since 1989 until 1990 and it consisted an ad agency's logo (eye in a form of letter S) in a black background with indigo 3D stars.
Second one was used until 1992, which consisted newer ad agency logo (Loop in a form of during this time acronym (TP) with a ball) and a word "REKLAMA" in lower left corner in a black (until 1991 blue) background.
1996-1998: The sun emerges partially (upper part seen) from golden liquid and REKLAMA text (blue, with Arial font) appears on the lower right corner.
At the end of block, chick returns to previous place, removing colo(u)rful text.
Some of the most memorable new year commercial idents from Channel One were the 2008 one, which features a Christmas tree with cards being animated.
In Indonesia, bumpers are uncommon, but channels known to have bumpers included the Indonesian branch of Spacetoon (with the texts KAMI AKAN KEMBALI "we will return" before and KAMI KEMBALI "we returned" after breaks), and Lampung TV [id] (used after breaks and used in 2008, featuring its mascot Mr.
Other idents called "bumpers", are in fact, only used before and/or after the Maghrib and Subuh (Fajr) adhan,[a] of which may be replaced by commercial breaks and TV show promos, PSA outside the Jakarta feed, and not used elsewhere.
From the mid-1980s to the early 1990s periods, (in conjunction with branding firm Fred/Alan, Inc.), the network created 225 bumpers, some featuring catchy doo-wop jingles recorded by a cappella group The Jive Five.