In the autumn of 2002, during a golf tournament hosted by Latvijas Televīzija, Mārtiņš Freimanis, Lauris Reiniks and Yana Kay, started discussing such a co-operative venture and so the trio F.L.Y.
Their song "Hello from Mars" was written by Mārtiņš Freimanis and Lauris Reiniks and recorded soon after.
Yana Kay, Lauris Reiniks and Mārtiņš Freimanis have all participated separately in the national finals of the Eurovision Song Contest preliminaries, but their big break – the chance to represent Latvia at the Eurovision international finals – came in year 2003, when they participated as a group.
After spending time together promoting their Eurovision Song Contest entry, F.L.Y.
On 27 January 2011, Mārtiņš Freimanis died in a hospital in Riga of complications from an influenza A infection.