4 Dec 1954, Paris (France), at the suggestion of French and Belgian travel journalists' and writers' associations.
Previously also referred to in English as International Federation of Travel Journalists and Writers.
This award for excellence is presented each year to an organization, country, city, or person in recognition of superior efforts in promoting and raising the level of tourism.
Participating journalists are also given tours and opportunities to meet and talk with tourism professionals.
Students are also required to write (for print publications) or produce (for radio and television) a report on the host country.