[4] Cydonia lies in the planet's northern hemisphere in a transitional zone between the heavily cratered regions to the south and relatively smooth plains to the north.
[11][12] In one of the images taken by Viking 1 on July 25, 1976, a two-kilometre-long (1.2 mi) Cydonian mesa, situated at 40.75° north latitude and 9.46° west longitude,[13] had the appearance of a humanoid face.
This latter discovery was made independently by Vincent DiPietro and Gregory Molenaar, two computer engineers at NASA's Goddard Space Flight Center.
[18] More than 20 years after the Viking 1 images were taken, a succession of spacecraft visited Mars and made new observations of the Cydonia region.
[29] The Cydonia facial pareidolia inspired individuals and organizations interested in extraterrestrial intelligence and visitations to Earth, and the images were published in this context in 1977.
A cutting of this was used by Charles Thaxton as an overhead visual for a lecture at Princeton, in his first public use of the term "intelligent design" as a substitute for creation science.
[38] On this latter similarity, Discover magazine's "Skeptical Eye" column ridiculed Hoagland's claims, asking if he believed the aliens were fans of Sesame Street.