[5] The Wall Street Journal noted that the pace of publication of Instant Articles was expected to rise significantly in June.
[11] At launch time, Facebook announced that Instant Articles would be compatible with comScore, Google Analytics, and Omniture, as well as many publishers' internal tracking tools.
In addition, Facebook would offer publishers its own rich analytics on user behavior on Instant Articles.
[8][9] Facebook claimed that Instant Articles load ten times as fast as mobile web content, thereby creating a better user experience.
[15] Facebook claimed that Instant Articles would not receive ipso facto special treatment in user's News Feeds.
"[2] James Bennet, editor-in-chief of The Atlantic, said he feared that publishing pieces through instant articles meant losing control of the means of distribution, but on the other hand, "we're trying to get out stories to as many people as possible, and at the same time, continue to build a core, loyal, enthusiastic audience."
Bennet said The Atlantic was going into the deal cautiously, well aware that Facebook might later change the terms to ones less favorable to publishers.
[2] Vivian Schiller, a former executive at NBC, The New York Times, and Twitter, said that Facebook Instant Articles was too massive to ignore, as that's where the audience was.