After Samuel's retirement, his son Jonathan acquired the family business which he subsequently sold to Bridgepoint Capital in December 2004 for £65 million.
In the late 1990s Debenhams also approached Faith with a long-term view to becoming the main concession partner for young fashion ladies footwear.
By 2001, concessions accounted for 75% of sales mainly through the Arcadia stores of Topshop, Dorothy Perkins and Miss Selfridge.
Topshop asked Faith to leave its stores in the summer of 2003 as they found there would be a higher profit in producing its own brand of footwear.
Customers were genuine in their sadness that our stores were closing and were concerned as to where they could buy quality shoes from, we knew we had to 'do a Wellworths' and try and bring it back!".