Faith branding or religious branding[1] is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively.
Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.
[2] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.
[3] In the 2010s, religious marketing had risen substantially over the past two decades due to a confluence of societal changes.
This religion-related article is a stub.