Phil attributes his career path to a movie he made in high school, which he played for his fellow students at Oral Roberts University.

He later earned a Master's in Journalism from the University of Oklahoma, and a doctorate through distance learning from Trinity College and Seminary in Indiana.

He is firmly against what he describes as the "bubble" that the Christian subculture is in, as it is focused on developing its own music, books, and movies that do not engage the culture at large.

Located in Burbank, California, the Cooke Media Group provides film production, communications and marketing services to Christian organizations.

[6] Cooke has written a number of books on faith, finding purpose, religious media, and branding.