Faith in Fakes

Il costume di casa (Faith in Fakes) was originally an essay written by the Italian semiotician Umberto Eco, about "America's obsession with simulacra and counterfeit reality.

"[1] It was later incorporated as the centrepiece of the anthology bearing the same name, a collection of articles and essays about Italian ideologies.

[4] It was translated into English in 1986 as Faith in Fakes[5] and later updated as Travels in Hyperreality in 1995.

The subjects of the main essay includes modern Americana such as wax museums, Superman and holography, and the other articles discuss a number of other subjects, including football, the Middle Ages, Jim Jones and the People's Temple, and tight jeans.

The collection included the influential[7] 1967 article Towards a Semiological Guerrilla Warfare, first given as a lecture at the conference Vision '67 in New York, and included in Eco's first work on semiotic theory, his 1968 La Struttura Assente (The Absent Structure).