YouTube BrandConnect (formerly FameBit) is an interactive entertainment company founded in 2013 and headquartered in Santa Monica, California.

[3] He was approached by Kozera who was the founder of SeasonsBox, a subscription based gift delivery service, which had used social media influencers for advertising.

[8] By the end of the 2015 that number had risen to 21,000 across 6 social media platforms (Vine, Twitter, Facebook, Tumblr, Instagram, & YouTube)[9] By 2016, FameBit had been used in the creation of about 25,000 branded videos, with and estimated 2 billion minutes of viewing time.

[16] FameBit acts as a platform for companies to post requests for social media content creators to advertise products and services, for a negotiable fee.

[19] Several employees have claimed that FameBit promotes a toxic work environment, with 3 out of 4 of their Glassdoor reviews awarding the company 1 star.