The Family Friendly Programming Forum is a coalition of over 40 advertisers, all of whom belong to the Association of National Advertisers.
They seek to increase the amount of "family-friendly" programming on U.S. television.
They define family-friendly programming as: It is relevant to today's TV viewer, has generational appeal, depicts real life and is appropriate in theme, content and language for a broad family audience.
Family friendly programs also embody a responsible resolution.
[1] The FFPF supports various programs and initiatives: Projects that the script-development fund has helped reach the pilot stage include: The fund has no influence on the direction of the show further than the pilot.