Topics covered in Family Tree Magazine and on FamilyTreeMagazine.com include resource guides for specific ethnicities, annual website reviews, information on DNA tests and results, advice on genealogy records, research strategies, and how to share family history through projects and stories.

The website also features an online store[1] which offers genealogy research books, form downloads, and digitized past issues.

[2] After the sale, Yankee President and CEO Jamie Trowbridge stated Family Tree fit well with the company's suite of brands, which include Yankee, The Old Farmer's Almanac, and New Hampshire magazines as the first two include history in their editorial coverage.

[3] The Family Tree podcast[4] was launched in July 2008 with Lisa Louise Cooke, owner of Genealogy Gems LLC,[5] serving as host.

In 2009, the brand's e-learning platform Family Tree University[6] was created, offering online genealogy classes to readers and website users.