The early mission statement for the magazine was focused around creating a lifestyle/business publication for the city which, as its reach grew, would eventually encompass the state.
In June 1994, all four magazines were titled "New Hampshire Editions," each focusing on both statewide and local stories.
These editorial boards focused on the fields of banking, insurance, transportation, law, and the newly emerging internet and technology sector.
With the help of the internet boom, New Hampshire Editions grew to be the largest magazine in the state.
In August 1996, all four publications would be published as one statewide magazine, focusing more on inserts and special editions rather than local topics.