In 1998, S. C. Johnson expanded its roster of consumer brands by purchasing Dow Chemical's DowBrands division, which included Ziploc, Saran, Fantastik, and Scrubbing Bubbles.
[5] The New York Times, in reporting about another cleaning product, also wrote about "the 19th-century pantry, when vinegar and baking soda were the Fantastik of their day.
"[8] In 2011, the company introduced it's "snip 'n' pour" pouch "so customers can refill old bottles with a concentrated Windex formula diluted with water from the tap"[9] and a single-use product.
[13] In 2001, Fantastik's manufacturer, S.C. Johnson, began what it called its Greenlist initiative, "in which it rates all the raw materials used in its products for environmental safety.
"[3] Although a decade later, the New York Times headlined "As Consumers Cut Spending, 'Green' Products Lose Allure,"[14] by 2020, the category had made a comeback.