[3][4] Sprigg recalled later that Newnes issued a memo specifying the requirements for the stories; it was "so restricting that it threw would-be contributors into a complete tizzy".
[3] Gillings subsequently persuaded The World's Work, a subsidiary of William Heinemann, to launch a science fiction pulp magazine titled Tales of Wonder in 1937.
This was successful enough to convince Newnes to go ahead with the original plan, and Fantasy was launched in July 1938,[4] with an issue dated only with the year.
Newnes paid competitive rates for fiction, so they were able to attract good quality submissions, many of which were subsequently reprinted in the U.S.[3] These included Wyndham's "Beyond the Screen" (described by sf historian and critic Sam Moskowitz as "an engrossing story");[5] Halliday Sutherland's "Valley of Doom"; and Eric Frank Russell's "Vampire from the Void", which was reprinted in Fantastic in 1972, having been submitted there by Russell's agent as if it were a new story.
[6] Though his work has been described as "crude"[2] and "mediocre",[6] science fiction art historian Robert Weinberg regards the cover for the second issue, illustrating "Winged Terror" by G.R.