Also, in the mid 1980s, Farm Fresh purchased Lou Smith Supermarkets, which had a strong presence on the Virginia Peninsula and Gloucester areas.

Beginning in the early 1990s, Farm Fresh expanded into several new brands, including Food Carnival, Rack & Sack, The Grocery Store and The Market.

The Market was a very high end store, beautifully designed interiors with an actual chef on duty daily preparing hot meals and specials.

In August 1999, Richfood Holdings was purchased by SuperValu Inc. On November 4, 2009, longtime executive Gene Walters died at the age of 86.

Marc "Theo" Theophelakes, Vice President of Farm Fresh, has taken a position in Supervalu, Senior Director of Operations, based out of Eden Prairie, MN.

These shifts in leadership, leaving a void in upper level management, coupled with the recent news articles has shaken the company to its core.

The recent exit of several executives along with other essential personnel from the Farm Fresh corporate office and a hiring freeze of an unknown timeframe continues to frustrate the employees hoping for a better tomorrow.

[6] Similarly, a location in the Shockoe Bottom section of Richmond, Virginia was sold to Charlottesville-based Neighborhood Grocery Holdings LLC; which also announced plans to keep the store operating as a Farm Fresh;[7] while SuperValu would be retained as a supplier.

In September 2019, it was announced the Norge location would close, citing increased competition which left only 4 stores: Richmond, Newport News, Portsmouth and Virginia Beach.