In general, there is no limit to the type of items that can be marketed in this manner, as long as there are willing buyers and local ordinances permit such sales.
Sometimes, a very limited number of intermediaries are situated between the farmer and the consumer (see also short food supply chains).
Generally, wholesalers and retailers are bypassed, and revenue received from the sales contributes immediately to a farm's income.
In environmental terms, farmgate sales shorten transport distances and are expected to reduce food waste.
Under the heading of "Product of my farm", the European Commission has started to take an interest in promoting farmgate sales and is contemplating a policy that would encourage farmers to engage in direct marketing schemes for their produce.