The winner was awarded a direct entry to India Fashion Week Spring Summer edition at the young talent pool to showcase the collection along with prize money of ten lakhs INR.

Designers like Tarun Tahiliani, Anamika Khanna, Ritu Kumar, and Rohit Bal presented their collections, blending traditional Indian craftsmanship with modern styles.

Five percent of the sale proceeds from this event go towards various charities like Divya Chaya Trust in Kolkata, Observation Home, Mumbai, and the relief fund of Gujarat earthquake victims to name a few.

[13] In 2003, four designers: Anju Modi, Anjana Bhargava, Puja Duggal, and Ameet Sikka tied up with nine artists Jatin Das, Sudip Roy, Niren Sengupta and Jai Zharotia, among them to paint garments ranging from the traditional salwar kameez to trousers and skirts.

[14] In 2010, the Design Council along with the organization Khushii (Kinship for Humanitarian, Social and Holistic Intervention in India) held the ceremony of Art on Wheels on the last day of WIFW to raise funds for the NGO's global development initiative – World Action Forum (WAF) for causes like educating children, empowering village communities, etc.

Twelve well-known artists like Dilip Sharma, Farhad Hussain, George Martin, Hindol Brahmbhatt, Jayasri Burman, Jagannath Panda, Paresh Maity, Sanjay Bhattacharyya, Satish Gupta, Sudhanshu Sutar and Yusuf Arakkal had handpainted a limited edition autorickshaws.