[1] Each episode had models from the Conover agency as characters in a story that demonstrated "how good clothes and accessories contribute to daily living.
[4] On ABC, Bob Douglas and June Forrest provided music and the team of Russell and Aura performing interpretive dances.
She did her narration from a booth in the studio, wearing headphones to hear the director while she watched a TV set to be sure that viewers were seeing what she was describing.
[8] On ABC it was seen on Wednesdays from 9 to 9:30 p.m. E. T.[8] A mystery-model contest in 1949 promoted the show, its sponsors, and the United Service Organizations (USO).
had six masked models walking on different parts of Fifth Avenue in New York City near stores that supplied merchandise shown on the program.
"[3] The trade publication Variety wrote in April 1948, "DuMont (WABD) has come up with a fashion show that makes sense.
It said that continuity was needed to "not only tie the show into a coherent and cohesive pattern but give it snap, fluidity, and specific character.