Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.

[6] Fatherly covers a variety of topics across health, science, play, relationships, personal finance, gear and parenting.

[10] Rothman further explained that he and Isaacs began Fatherly in part because "there are more diverse notions of family generally [and] there should be a platform for insights, advice and product recommendations that provides a bigger tent for more of today's parents.

"[11] Fatherly was named one of Oprah's "favorite things" of 2016 and was noted by Adweek, Digiday and CNBC for its success with video targeting on Facebook.

[21] In 2017 Fatherly raised its Series A funding round totaling $4 million, which was led by BDMI with participation from SoftTech VC, Crosslink Capital, WPP plc, Lerer Hippeau Ventures and the talent agency UTA.