[4] During this period, alongside Aziz Akhannouch, she directed the Timitar, festival of World Music in Morocco in Agadir, with the purpose of repositioning the City of Agadir as a cultural destination [5] In 2012, she began counselling executives in marketing and business development, allowing her to lead many international events on behalf of public institutions Assises de l'Agriculture, Salon du Cheval, Berlin Green Week, etc.

[6] In 2014, she was appointed General Commissioner of the Milan Universal Exhibition (Expo Milano 2015) by King Mohammed VI.

Under her leadership, the Moroccan pavilion was the 5th most visited of the Exhibition by welcoming 3 million visitors in 6 months [7] In 2021, she joined the board of directors of the Société des Boissons du Maroc, a subsidiary of the Castel Group.

[8] Being a member of the RNI party (National Rally of Independents), she joined the government led by Aziz Akhannouch as Minister of Tourism, Handicrafts and the Social and Solidarity Economy in the government's effort to end the post-Covid-19 crisis and relaunch Moroccan tourism, a key contributor to the Moroccan economy.

[10] Tourism in Morocco is a major source of income and foreign currency for the country, and she has been entrusted to re-activate it following the COVID-19 pandemic.