[1] After studying in her hometown and graduating from the Lycée Dar Essalam,[2] she pursued higher studies which led her to the École des Hautes Etudes Commerciales de Paris (HEC Paris), in Jouy-en-Josas from which she graduated in 1997.

[3] In 1997, she began her professional career as a consultant for the audit firm Arthur Andersen in Paris.

[2][4] In 2000, she created and managed in Casablanca a private equity company called Maroc Invest Finances Group.

[1] In 2005, she joined the Groupe Saham [fr],[1] and in which she held the position of the Managing Director of the fusions and acquisitions division.

Since 2019 she has served as the Minister of Tourism, Handicrafts, Air Transport and Social Economy in the Cabinet of Saadeddine Othmani.