Participants film themselves performing a creative random act of kindness, then nominate friends and family to continue on the chain.
The participant usually uploads a video or pictures of the kind act to Facebook, then will tag four or five friends in the post.
[1] Josh Stern, a medical student at the University of Ottawa, posted his original #FeedtheDeed video to his Facebook page.
[4] The two decided to collaborate on the project by taking Stern's #FeedtheDeed moniker and running it through Citron's organization Kindness Counts.
[1] Stern says that the inspiration for #FeedtheDeed came from a YouTube video in which Brent Lindeque decided to use his neknomination to give food to a homeless man instead of drinking alcohol.