Feedback terminal

[2] Feedback terminals are utilized to measure and improve customer and employee experience across a broad range of industries.

[7] Feedback terminals are also often used to measure Net Promoter Score (NPS) on-site, a metric which can be used to gauge the loyalty of a company’s customer relationships.

[8] Using a five button feedback terminal, the Net Promoter Score is can be calculated based on responses to a question asking about a customer's experience.

[citation needed] Some providers of feedback terminals also allow their customers to switch between smiley and multiple-choice questions to poll for more precise answers.

By displaying positive feedback scores, companies can boost confidence about their products and services and in turn win more new customers.

[citation needed] Additionally, feedback terminals often collect more responses compared to traditional surveys.