[8] In 2002, thanks to the Foundation's efforts, March was declared "Colon Cancer Month" to increase media coverage of the issue.

[11] Within a year of the first Colon Cancer Month, the number of colonoscopies increased by 34%, which the Foundation saw as a sign of the success of its work.

[13] The Felix Burda Award was created in 2003[14] to honor individuals who have made outstanding contributions to the prevention and early detection of colorectal cancer, whether through innovative campaigns, projects or scientific work.

[16] The Foundation enlisted Franz Beckenbauer, Maria Furtwängler, Verona Pooth and Harald Schmidt as ambassadors.

[24] The model can be rented and has toured several cities, appearing in public places such as Frankfurt Central Station,[25] along with medical specialists answering questions from visitors.

[1][33] For instance, the foundation called for the introduction of immunological stool tests, which were included in the catalog of benefits for health insurance in 2017.

In the early years, for example, colorectal cancer screening in the United States, which had a higher participation and a lower mortality rate than Germany, was an important model for the foundation.

In addition to Maar and Burda, the body currently includes internists and gastroenterologists Berndt Birkner and Meinhard Classen.