She had previously worked with the band as a roadie and the operator of former member Sadie Benning's slide show during live performances in support of their first record.

It also includes references to mifepristone/RU-486, Title IX, the shower scene in which Janet Leigh is killed in Alfred Hitchcock's Psycho, Mrs. Doubtfire and Virginia Slims cigarettes, who used the slogan "You've Come a Long Way, Baby" and themes of independence and liberation to advertise towards women during the 1960s and 1970s.

It was also inspired by Ann Cvetkovic's essay, "Sexual Trauma / Queer Memory", which discusses the intersections between "Incest, Lesbianism and Therapeutic Culture", and led to the decision to mention both subjects in the same song.

Le Tigre has a dedicated page on their website, also called "Keep On Livin' ", which contains advice from JD Samson for coming out, as well as help from Kathleen Hanna for sexual abuse survivors.

The page also contains a music video for the song, which was and produced and directed by Paper Tiger Television in collaboration with Samson, and features several LGBTQ+ youths from New York.

[15] Slightly less favorable was Allison Fields of Pitchfork, who wrote "Feminist Sweepstakes wants to be a terrifically fun album, yet with no deviation from the ceaseless politics and endless drum machine beats, things go stale.

Club wrote "Hanna is a crafty writer who can give song lyrics the weight of a master's thesis, but she often sounds tired and resigned this time out" and that the album "suggests a band less inspired by its own purpose.