Femm-Isation

[5] Following the release of Astroboy in Japan, Avex Inc. enlisted several collaborators to create new music for FEMM, including Mark Weinburg, Andrew Richard Smith, Dreamlab, Emanuel Kiriakou, and Dan Omelio, among others.

[7][8] Greg Hignight from J Generation felt the albums contributed to a "bold new vision in J-Pop": he noted various genres and sounds including synth numbers ("We Flood the Night", "Wannabe"), post-disco ("Astroboy"), dancehall ("Dead Wrong"), slower tracks ("The Real Thing", "Unbreakable"), a blend of electro house, synthpop, and electronic music ("Kill the DJ", "Party All Night", "Kiss the Rain", "Whiplash"), and influences of American-infused culture (""Fxxk Boyz Get Money”).

[13][14] "White Noise" was released as the album's third single on May 7, 2014, and its music video features FEMM dancing to the song and performing in latex body suits in front of various visuals.

[17][18] On May 28, 2014, "Kill the DJ" was released as the album's fifth single, accompanied by a music video featuring FEMM in a latex cadet and nurse uniform, dancing and fighting to the song.

[21] "Fxxk Boyz Get Money" was released as the album's sixth single on July 30, 2014, along with a music video featuring FEMM in latex maid outfits dancing and twerking to the track.

[24][25][26] On August 27, 2014, the album's seventh single, "Party All Night," was released, and its music video featured FEMM dancing in a small room as well as in a futuristic world.

[27] On August 27, 2014, "Dead Wrong" was released as the album's eighth single, with a music video featuring FEMM performing the song in traditional Japanese kimono in front of computer generated imagery.

[28][29] On September 17, 2014, "Unbreakable" was released as the album's ninth and final single, featuring FEMM in a still pose surrounding a black piano while singing the song.

[32][33][34][35] A music video for the original edit of "Whiplash" was also released on the group's YouTube channel, with FEMM dressed in latex and dancing to the song with backup dancers.

[46][47][48] In August 2015, the duo returned to the United States to perform at Rage, a gay bar and dance club in West Hollywood, California.

[49] They also performed at the J-Pop Summit in San Francisco, alongside other Japanese artists such as Eir Aoi, JAM Project, Gacharic Spin, and others.

[53] Photographed by Akira Takahaski and Osanu Unosawa, the cover art depicts the band in gas masks holding the title "Far East Mention Mannequins," the group's previous name, similar concept to the music video for their single "Wannabe".

"[52] Greg Hignight of J Generation praised the overall production and star quality of each track, saying, "My pick for the J-Pop album of 2014 is Femm-Isation, a celebration of the artificial aspiring to something more genuine, and in the process, delivering some of the most exciting and original music to come out of the Japanese pop scene in years.

FEMM at J-Pop Summit 2015 in San Francisco; RiRi (left), LuLa (right)