From 1910 the firm grew to specialize in limited edition Art Deco cabinet sculptures that used painted bronze with ivory on plinths of onyx and marble, with an occasional foray into mantelpiece clocks and lampstands.

[2] Preiss designed nearly all the firm's models and many of his most famous works depict modern, naturalistic 20th-century women from the sports and theatrical world.

With the outbreak of World War I in 1914 the company was employing six extremely skilled ivory carvers from Erbach and exporting regularly to England and the United States.

A small factory was set up in England to assemble the sculptures from parts manufactured in Germany which also avoided taxes on imports.

[2] The old workshop in Ritterstraße in Berlin, which was housing the stock of samples, was gutted by a fire resulting from a bomb attack shortly before the end of World War II.