Unlike other fairs of this type, invited participants are not charged booth fees or percentages, and are even afforded transport and accommodations with area families.

The Feria has grown from thirteen artisan participants to over eighty, and the organization is legally recognized in Mexico and the United States.

[2] The main focus is to support the continuing existence of Mexican folk art, which is disappearing in many places due to migration and industrialization.

[4] It is a three-day event held every November, with the main attraction being stalls of merchandise brought by Mexican artisans for sale.

[3] The Feria also incorporates musical events, dance performances, food and beverage tastings and had had talks by folk art experts such as Marta Turok, Susana Valadez and Marc Navarro.

[3] The idea for the Feria originated with Marianne Carlson, an American expat living in Chapala, Jalisco, who went to tour seventeen craft villages around Lake Patzcuaro in 2002.