During the Festa da Uva, the Caxias do Sul pavilions host attractions mainly from South America, but also from other regions of the world.

The large crowds also draw independent vendors who promote local-themed products from the southern gaúcho state.

A Rainha (Queen) and two Princesas (Princesses) are chosen after competition in a beauty pageant to reign over the Festa.

Colonel Miguel Muratore, Mayor of Caxias do Sul in 1931, gave organizers the necessary support to get the Festa off and running.

The Festa went on hiatus from 1938–1949 because of economic instability in the city and surrounding Italian region, due in part to the effects of World War II, when Italy was an enemy of the Allies.