The event aims to impart knowledge of the unique culture of the Meitei people at grassroots level, particularly in preserving and promoting "Moirang Shai", due to the fact that Moirang is often regarded as the origin of Meitei culture and the Khamba Thoibi Dance.

[2][3][1] During early years of the event, it had been organised as a part of the cultural policy of the Government of India according to which cultural organisations are recommended for interaction with students and kids at different schools around the country at least once a year.

On 1 April 2017, the festival was organised at the Model High School, Keishamthong, by "Repertory for Performing Arts of Manipur" under the aegis of Sangeet Natak Akademi, New Delhi.

[4] On 21 April 2018, the festival was organised at Oxfort English School, Takyel, Imphal West, by Forward Artistes Centre En-camped (FACE), under the aegis of Sangeet Natak Akademi, Ministry of Culture and Directorate of Art & Culture.

[1][5][6] During the festival, a painting competition, on the theme, "Loika Loikum", was organised for students from Class III-VII, besides other events including dance and musical performances.